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SEO, “nofollow” and what’s the big fuss

by Eric Ewe | Sep 13, 2019 | Digital marketing articles

Google announced on Tuesday, 9/10/19 that they are making updates to enhance their system to help capture signals via the “nofollow” attribute, and adding two more attributes to further, “rel=ugc” and “rel=sponsored”. WHAT’S...

What makes it an Enterprise SEO program?

by Eric Ewe | Sep 9, 2019 | Digital marketing articles

What makes it an Enterprise SEO program for a company? All websites drive a portion of their traffic through SEO, but how would you categorize a program as an Enterprise SEO program and manage it differently than a traditional SEO website? Sorry Folks!! There isn’t a...

Affiliate Program Management: What motivates affiliates?

by Eric Ewe | Sep 6, 2019 | Digital marketing articles

At the very elementary level, affiliates will promote an affiliate program because they are being compensated for their efforts by earning a reward (usually $$). Affiliates might do a social media post about a merchant’s product, prepping an e-mail to feature a...

Website CMS migration: What you want to know, and do for SEO

by Eric Ewe | Sep 1, 2019 | Digital marketing articles

In the event that you have outgrown your web site Content Management System (CMS), or you are just not happy with the existing web site solution, these are some of the things you want to know and should do that focus on for your SEO before pulling the trigger to...

Google algorithm June Core Update, three weeks later

by Eric Ewe | Jun 28, 2019 | Digital marketing articles

Google announced that the June 2019 Core Update started rolling out approximately at noon on June 3, 2019. So what does that mean for you and your SEO ranking? You should have seen changes in one way or another with your SCO rankings, impression, or clicks, especially...

Promotional vs transactional email: what’s the difference

by Eric Ewe | Apr 11, 2019 | Digital marketing articles

Promotional email is usually get towards selling or promoting a specific product/service with a call to action to engage with the sender of the email. There is a wide array of promotional email and may comprise of monthly newsletters, new product offers, and sales or...
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