Content is still King, tips to enhance your SEO

Content is still king! Content is the compilation of a page’s customer facing text, images, video, links, and include a page’s non-user facing variables, such as open graph tags or meta tags, that are considered by a search engine when evaluating a page’s relevancy for a user’s search query. All pages should have at least Read more about Content is still King, tips to enhance your SEO[…]

Robots.txt & Robots Tag in SEO

A robots.txt file helps in telling a search engine crawler what parts of your site you would not like crawled. A server level file, that excludes certain domains, directories, or files from being indexed by the search engines. The sitemap xml feed should be listed in the robots.txt file. Secondarily, the best practice is to not index Read more about Robots.txt & Robots Tag in SEO[…]

Balancing SEM and SEO. Where should I focus on?

The argument of not investing in SEM (Search Engine Marketing) in favor of SEO (Search Engine Optimization) have been around since the birth and demise of the Pets.com sock puppet. We will continue to see this debate online and there isn’t a clear answer, however, it will vary depending on your organizations goals. Goals Google, Read more about Balancing SEM and SEO. Where should I focus on?[…]

Elements of an excellent Sitemap.xml and submitting it to Google webmaster – Instructions and screenshots

Search engines such as Google and Bing pick up signals from the website to ensure that they are serving the relevant information to their consumers. As website owners, setting a well defined sitemap will help search engines with crawl & indexation of your pages, it is essential to have an effective sitemaps and submitted. Requirements Read more about Elements of an excellent Sitemap.xml and submitting it to Google webmaster – Instructions and screenshots[…]

Difference between HTTP vs HTTPS

HTTP vs HTTPS, what you need to know from benefits, cost, risk and more

What is it? HTTPS pages typically use one of two secure protocols to encrypt communications – SSL (Secure Sockets Layer) or TLS (Transport Layer Security). Both the TLS and SSL protocols use what is known as an ‘asymmetric’ Public Key Infrastructure (PKI) system. An asymmetric system uses two ‘keys’ to encrypt communications, a ‘public’ key Read more about HTTP vs HTTPS, what you need to know from benefits, cost, risk and more[…]

Breaking down Google’s Hummingbird, Penguin, Panda

Panda, Penguin, Hummingbird were some of the algorithm that Google launched to address specific issues. The Panda algorithm update started in Feb 2011, saw over 25 updates to the codes and spanned over 2 years where it was constantly enhanced to address any bugs. In late September 2013, Google announced that they launched the Hummingbird Read more about Breaking down Google’s Hummingbird, Penguin, Panda[…]

Page title and importance to SEO

SEO Best Practices – Meta Description tags and SERP ranking

I have seen this over and over again and I think that this will help out a few folks when it comes to constructing meta description, or programming your automated system to create new webpages. Although Google announced in Sept 2009 that meta description and meta keywords will not be taken into consideration for Google’s Read more about SEO Best Practices – Meta Description tags and SERP ranking[…]

SEO Best Practices – Page Title tags and the importance in ranking

Meta title tag, or sometimes referred to as title tag is the HTML attribute that provide the short critical snippets about the page and often used on search results pages (SERPs) to anchor the content of a page. Most search engine will have the title clickable within the search results. What is meta PAGE title Read more about SEO Best Practices – Page Title tags and the importance in ranking[…]

SEO

10 Quick SEO tips to make your website rank better

The placement on search engines has become a critical element of any successful online marketing strategy. A well put together Search Engine Optimization (SEO) strategy can deliver up to 60% of an organization’s web traffic at a fraction of any marketing program. Everybody loves a good marketing tips, and here are 10 easy SEO tips Read more about 10 Quick SEO tips to make your website rank better[…]