Balancing SEM and SEO. Where should I focus on?

The argument of not investing in SEM (Search Engine Marketing) in favor of SEO (Search Engine Optimization) have been around since the birth and demise of the Pets.com sock puppet. We will continue to see this debate online and there isn’t a clear answer, however, it will vary depending on your organizations goals. Goals Google, Read more about Balancing SEM and SEO. Where should I focus on?[…]

Google fence

Protect your brand, save money: SEM trademark and brand protection

Not widely known to the general search engine marketers (SEM), there is a procedure that search engines will honor which is brand and trademark protection. It varies from Google, to Bing but the fundamentals are quite similar. In this instance, the search engine will provide brand and trademark owners protection for their brand that they Read more about Protect your brand, save money: SEM trademark and brand protection[…]

Difference between HTTP vs HTTPS

HTTP vs HTTPS, what you need to know from benefits, cost, risk and more

What is it? HTTPS pages typically use one of two secure protocols to encrypt communications – SSL (Secure Sockets Layer) or TLS (Transport Layer Security). Both the TLS and SSL protocols use what is known as an ‘asymmetric’ Public Key Infrastructure (PKI) system. An asymmetric system uses two ‘keys’ to encrypt communications, a ‘public’ key Read more about HTTP vs HTTPS, what you need to know from benefits, cost, risk and more[…]