Content is still King, tips to enhance your SEO

Content is still king! Content is the compilation of a page’s customer facing text, images, video, links, and include a page’s non-user facing variables, such as open graph tags or meta tags, that are considered by a search engine when evaluating a page’s relevancy for a user’s search query. All pages should have at least Read more about Content is still King, tips to enhance your SEO[…]

Robots.txt & Robots Tag in SEO

A robots.txt file helps in telling a search engine crawler what parts of your site you would not like crawled. A server level file, that excludes certain domains, directories, or files from being indexed by the search engines. The sitemap xml feed should be listed in the robots.txt file. Secondarily, the best practice is to not index Read more about Robots.txt & Robots Tag in SEO[…]

Balancing SEM and SEO. Where should I focus on?

The argument of not investing in SEM (Search Engine Marketing) in favor of SEO (Search Engine Optimization) have been around since the birth and demise of the Pets.com sock puppet. We will continue to see this debate online and there isn’t a clear answer, however, it will vary depending on your organizations goals. Goals Google, Read more about Balancing SEM and SEO. Where should I focus on?[…]

Google fence

Protect your brand, save money: SEM trademark and brand protection

Not widely known to the general search engine marketers (SEM), there is a procedure that search engines will honor which is brand and trademark protection. It varies from Google, to Bing but the fundamentals are quite similar. In this instance, the search engine will provide brand and trademark owners protection for their brand that they Read more about Protect your brand, save money: SEM trademark and brand protection[…]

Elements of an excellent Sitemap.xml and submitting it to Google webmaster – Instructions and screenshots

Search engines such as Google and Bing pick up signals from the website to ensure that they are serving the relevant information to their consumers. As website owners, setting a well defined sitemap will help search engines with crawl & indexation of your pages, it is essential to have an effective sitemaps and submitted. Requirements Read more about Elements of an excellent Sitemap.xml and submitting it to Google webmaster – Instructions and screenshots[…]

Keyword match type for Search Engines

Optimize your PPC campaign by using keyword matching feature as this will help you get your Ads in front of more relevant customers, and lower your cost. Utilize keyword matching options to your keywords will help manage the search results that will trigger you Ad to appear. The two primary search engines, Google and Bing/Yahoo Read more about Keyword match type for Search Engines[…]

Optimize your PPC campaign setup to prevent a $1,000 mistake

Pay Per click (PPC) marketing have been proven to assist in acquiring new customers, generating leads, building up sales or creating brand awareness. The benefits of PPC marketing can be attributed to consumers who searched on Google/Bing and have the intent to buy, or contact you to take the next step. Apart from the qualified Read more about Optimize your PPC campaign setup to prevent a $1,000 mistake[…]