Difference between HTTP vs HTTPS

HTTP vs HTTPS, what you need to know from benefits, cost, risk and more

What is it? HTTPS pages typically use one of two secure protocols to encrypt communications – SSL (Secure Sockets Layer) or TLS (Transport Layer Security). Both the TLS and SSL protocols use what is known as an ‘asymmetric’ Public Key Infrastructure (PKI) system. An asymmetric system uses two ‘keys’ to encrypt communications, a ‘public’ key Read more about HTTP vs HTTPS, what you need to know from benefits, cost, risk and more[…]

The rise of mobile emails, migration from web based email clients

Mobile users are checking their email more than ever on their mobile devices as mobile open increased by 24% in 2013 (from 41% to 51% of total opens), according to an analysis by Litmus. The traditional webmail opens dropped from 28% to 18%. As mobile adoption grows at a high trajectory rate, webmail will see a decline as more and more Read more about The rise of mobile emails, migration from web based email clients[…]

Email marketing done right! Ready, Plan, Automate

Email marketing is often misunderstood as a complex marketing channel that requires a lot of resources to make it work. That is the misconception of email marketing but with some planning, and some attention, it can be a very rewarding digital marketing program. The Direct Marketing Association puts email marketing’s ROI for 2011 at $40.56 Read more about Email marketing done right! Ready, Plan, Automate[…]

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5 good reasons to use email marketing

Email marketing is one of the most powerful marketing tools available to businesses of all types and sizes. After all, Direct Marketing Association (DMA) puts email marketing’s ROI for 2011 at $40.56 for every $1 invested. Hear are 5 excellent reasons to maintain an email marketing program. Inexpensive Email marketing is an affordable way to Read more about 5 good reasons to use email marketing[…]