by Eric Ewe | Sep 17, 2019 | Digital marketing articles
Using emoji in email subject can help improve Open and Clickthrough Rate Let’s face the facts when it comes to digital marketing, it is highly competitive to attract eyeballs and also to outperform your competitors in that space. One thing beautiful about digital...
by Eric Ewe | Apr 11, 2019 | Digital marketing articles
Promotional email is usually get towards selling or promoting a specific product/service with a call to action to engage with the sender of the email. There is a wide array of promotional email and may comprise of monthly newsletters, new product offers, and sales or...
by Eric Ewe | Apr 6, 2016 | Digital marketing articles
What is it? HTTPS pages typically use one of two secure protocols to encrypt communications – SSL (Secure Sockets Layer) or TLS (Transport Layer Security). Both the TLS and SSL protocols use what is known as an ‘asymmetric’ Public Key Infrastructure...
by Eric Ewe | Dec 23, 2013 | Digital marketing articles
Mobile users are checking their email more than ever on their mobile devices as mobile open increased by 24% in 2013 (from 41% to 51% of total opens), according to an analysis by Litmus. The traditional webmail opens dropped from 28% to 18%. As mobile adoption grows...
by Eric Ewe | Jun 17, 2013 | Digital marketing articles
Email marketing is often misunderstood as a complex marketing channel that requires a lot of resources to make it work. That is the misconception of email marketing but with some planning, and some attention, it can be a very rewarding digital marketing program. The...