Outsourced Program Management, often interchangeable as OPM in the affiliate marketing industry are boutique agencies that provide merchants with affiliate management service to help oversee and run a successful affiliate program.
OPMs can be involved with the launch of a new affiliate program, in day-to-day management of a program, or optimizing an affiliate program. Other than the daily duties of running an affiliate program, OPMs bring intangible value to any program such as the affiliate program pitfalls, the relationship with publishers, fraud detection and the connection with the affiliate network, to name a few.
Comparison between In House Affiliate Manager versus Outsourced Program Manager (OPM)
| Details |
Affiliate Manager (in-house)
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Outsourced Program Manager
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| Salary |  |
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| Employee overhead | |
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| Dedicated resource | |
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| Goal focus | |
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| Multi-industry perspective | |
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| Highly skilled | |
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| Huge affiliate connection | |
There are OPMs that focus on specific verticals, while others are stronger in other verticals. Find the OPM that works best for you but here are some duties of an OPM.
Some of the duties of a valuable OPM
| Initiative |
Quarterly
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Monthly
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Weekly/Daily
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| Review strategy | |
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| Create / review affiliate policy | |
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| Execute monthly promotional schedule | |
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| Program reporting | |
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| Affiliate activation | |
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| Review & research affiliate application | |
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| Affiliate optimization | |
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| Motivate affiliate | |
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| Ensure affiliate compliance | |
Need an OPM with experience to help you, just reach out below.
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