Content is still King, tips to enhance your SEO

Content is still king! Content is the compilation of a page’s customer facing text, images, video, links, and include a page’s non-user facing variables, such as open graph tags or meta tags, that are considered by a search engine when evaluating a page’s relevancy for a user’s search query. All pages should have at least Read more about Content is still King, tips to enhance your SEO[…]

Robots.txt & Robots Tag in SEO

A robots.txt file helps in telling a search engine crawler what parts of your site you would not like crawled. A server level file, that excludes certain domains, directories, or files from being indexed by the search engines. The sitemap xml feed should be listed in the robots.txt file. Secondarily, the best practice is to not index Read more about Robots.txt & Robots Tag in SEO[…]

Balancing SEM and SEO. Where should I focus on?

The argument of not investing in SEM (Search Engine Marketing) in favor of SEO (Search Engine Optimization) have been around since the birth and demise of the Pets.com sock puppet. We will continue to see this debate online and there isn’t a clear answer, however, it will vary depending on your organizations goals. Goals Google, Read more about Balancing SEM and SEO. Where should I focus on?[…]

Google fence

Protect your brand, save money: SEM trademark and brand protection

Not widely known to the general search engine marketers (SEM), there is a procedure that search engines will honor which is brand and trademark protection. It varies from Google, to Bing but the fundamentals are quite similar. In this instance, the search engine will provide brand and trademark owners protection for their brand that they Read more about Protect your brand, save money: SEM trademark and brand protection[…]

Elements of an excellent Sitemap.xml and submitting it to Google webmaster – Instructions and screenshots

Search engines such as Google and Bing pick up signals from the website to ensure that they are serving the relevant information to their consumers. As website owners, setting a well defined sitemap will help search engines with crawl & indexation of your pages, it is essential to have an effective sitemaps and submitted. Requirements Read more about Elements of an excellent Sitemap.xml and submitting it to Google webmaster – Instructions and screenshots[…]

Google updates SERPs: 70 characters for titles, up to 310 for meta description

Since 2014, the magic number for Google’s titlte tag on organic SERPs is 55 characters. The team at MOZ even built a Title Tag preview tool to help marketers test and preview title tags for your website (See last image below). Earlier this month, Google started testing the character limits for title tags and close to one month later, it Read more about Google updates SERPs: 70 characters for titles, up to 310 for meta description[…]

Difference between HTTP vs HTTPS

HTTP vs HTTPS, what you need to know from benefits, cost, risk and more

What is it? HTTPS pages typically use one of two secure protocols to encrypt communications – SSL (Secure Sockets Layer) or TLS (Transport Layer Security). Both the TLS and SSL protocols use what is known as an ‘asymmetric’ Public Key Infrastructure (PKI) system. An asymmetric system uses two ‘keys’ to encrypt communications, a ‘public’ key Read more about HTTP vs HTTPS, what you need to know from benefits, cost, risk and more[…]

Google confirms making Paid Ad Clicks part of Secure Search SSL initiative

In an announcement today, Google announced that Paid Ad Clicks will no longer have the keyword query and it is part of their security enhancement that started rolling out in 2011, starting from their organic. What does that mean? All Ad Clicks is made SLL secure by default for everyone. Prior to that, only organic Read more about Google confirms making Paid Ad Clicks part of Secure Search SSL initiative[…]

Questions to ask when evaluating an Affiliate Outsourced Program Management agency

There are numerous reasons to consider when deciding to use an Outsourced Program Management (OPM) to manage an eCommerce affiliate program from the cost factor, to leveraging the affiliate expertise of the OPM. We have seen over and over again that there are some affiliate management companies that will focus on making a quick buck, Read more about Questions to ask when evaluating an Affiliate Outsourced Program Management agency[…]

The rise of mobile emails, migration from web based email clients

Mobile users are checking their email more than ever on their mobile devices as mobile open increased by 24% in 2013 (from 41% to 51% of total opens), according to an analysis by Litmus. The traditional webmail opens dropped from 28% to 18%. As mobile adoption grows at a high trajectory rate, webmail will see a decline as more and more Read more about The rise of mobile emails, migration from web based email clients[…]